Mailchimp

the All-In-One integrated marketing platform

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We know what it’s like to build and grow a SaaS business, because we’ve done it ourselves. From organizing your content before launch to setting up automations workflows that keep your users engaged, we support SaaS businesses at every stage of their business journey.

Mailchimp is an all-in-one marketing platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp’s marketing platform puts your audience at the heart of your marketing, so you can digitally promote your business across email, social media, landing pages, ads, websites, and more—all from one place. Millions of businesses and individuals—from community organizations to Fortune 100 companies—trust Mailchimp to help them connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, and Santa Monica, Mailchimp has 1,200+ employees and is privately held.

Interested in resources and tools
that will support your SaaS business?

Nurture prospects, onboard new users, and build a loyal following with Mailchimp’s Customer Journeys
Keeping prospects and users engaged takes planning and the right timing. With Mailchimp’s Customer Journeys, you can:

• Map out your user’s path from start to finish

• Create branching points that enable personalized journeys

• Send targeted messages to the right user at the right time

Send intent-based messages with Behavioral Targeting
How does anyone stand out in a crowded inbox these days? Mailchimp’s Behavioral Targeting can help by sending personalized messages that resonate: 

• Track traits and behaviors of the users engaging with your product

• Segment your audience based on tags and behaviors

• Trigger messages based on behavior, like when a user hits a paywall, reads a new piece of content, abandons a task in-app, or hasn’t logged in for awhile

Marketing automation at scale—powered by Mailchimp’s Marketing API
Connecting to Mailchimp’s Marketing API allows you to tap into things like Tags and Events so you can identify who your users are and how they’re engaging with your product: 

• Import contacts automatically based on who logs in to your app

• Tag users based on the platform they use to access your app 

• Create a custom event that tracks engagement, like when a user reaches out to your customer service team in order to trigger a survey follow up 

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Mailchimp’s New Customer
Journey Builder

See how Mailchimp’s new Customer Journey builder allows you to build a workflow that turns prospects into users and keeps them engaged

Mailchimp’s Updated Developer
Tools and Resources

Whether you’re looking to connect to Mailchimp’s API or you need to send transactional emails to your users, Mailchimp’s Developer Tools have you covered every step of the way

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Learn how to integrate your solution

Interested in building a product integration between your solution and Mailchimp?

It’s easy to get started

No matter what size or stage of business, we have a plan that fits your needs

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EXCLUSIVE OFFER FOR SAASTR ANNUAL ATTENDEES

Thank you for visiting Mailchimp in your SaaStr experience!

As a SaaS business ourselves, we know that driving product engagement takes a lot of hard work and planning. 

A few of our SaaS marketing experts put together an article that focuses on creating and maintaining a loyal following: How to Engage Your Audience for Long-Lasting Success. 

Within this article you’ll find a variety of tips on how to identify your target audience, set engagement goals, and build personalized campaigns. 

We know it’s essential to have the right tools at your fingertips to execute on your engagement strategy. That’s why Mailchimp’s tools put your audience at the center of your marketing — so you can deliver personalized messages that create a long-lasting and loyal following.